Command by Keller Williams
2019
Command is a suite of real estate business tools for agents, including a CRM, marketing platform, design tools, and transaction management system. In 2017, Keller Williams decided to invest in building all the tools an agent would need to run their business in-house, eliminating dependencies on third-party services. I joined KW in 2019, and after the initial version of Command had been developed and tested with a select group of agents, it was time to build the next version of the platform for distribution to all 180,000 KW associates.
I led a redesign of the marketing and design tools within Command. This end-to-end platform allows agents to build campaigns for their clients and manage every step of the process, from designing marketing collateral, to running ad campaigns across Facebook, Twitter, and Google, to turning leads into sales.
I began by designing a new version of the Command web editor that agents use to build landing pages and emails with a no-code modular web layout system. I then overhauled the campaign management tool, building a comprehensive dashboard for seeing campaigns at a glance, and a unified campaign creation flow that adapts to each channel, from social ads to direct mail marketing.
Timeline
4 months
Team
Product Designer
Product Manager
Front-End Engineers (2)
Role
Lead Product Designer,
Campaigns, Designs, and Sites
A social posts dashboard shows agents their scheduled posts with week and month calendar views and allows for quick post creation.
Campaign dashboards list paid campaigns with vital stats like cost per click and cost per lead, while showing performance across channels.
Agents can quickly create a multi-platform social ad with content automatically generated from a listing and Twitter and Facebook platform settings automatically chosen based on budget and performance goals.
Tips provide guidance for maximizing engagement as agents build their social posts.
Agents can even create printed direct-mail campaigns from Command, with a variety of predesigned templates, sizes, and prices.
When an associate needs to quickly draft and schedule social posts, we provide a quick-create modal to configure all publishing features and use that template for a series of posts.
Command provides a comprehensive library of branded design templates for emails, landing pages, print materials, and social media assets.
A no-code web editor allows agents to build a webpage quickly by dragging and dropping modules onto the canvas.
Modules can display text, maps, images, and videos, and many modules are automatically generated from the listing the agent has selected.